Design is where empathy meets evidence, and beyond numbers and visual aesthetics — design is about people
My Journey
Hi, I'm Gigi, a certified NN/G expert in UX and Design. As a Design and UX Leader with over 20 years of experience, I bring strategic vision and hands-on expertise to my role. I have successfully led complex Design Transformation initiatives that have revolutionized user experiences and strengthened market positions for the companies I've worked with.
In my current role, I orchestrate the implementation of human-centred design practices and foster cross-functional collaboration in TBC Bank (TBC Group PLC), resulting in intuitive digital products that consistently exceed user expectations. My expertise in building scalable design processes and developing comprehensive design strategies has been instrumental in establishing a robust design culture within the organisation.
At TBC Bank, I have spearheaded the successful integration of Design Thinking with Agile Methodologies, leading to measurable improvements in product development efficiency and user satisfaction. My comprehensive skill set encompasses advanced user research, rapid prototyping, and strategic art direction, all grounded in deep UX principles and design thinking methodologies. I am driven by a passion for innovation and a commitment to creating user-centric solutions that not only meet but exceed business objectives while delivering exceptional value to our customers.
CertificatesProfessional Experience: Last 8 Years
TBC
2020 — Current
Head of Design and UX in TBC Bank / Design Transformation Lead
Tbilisi,Georgia
Case study of TBC ATM Redesign
Sber
2020
Design and UX Team Lead in Sberbank (Sber Ecosystem)
Moscow,Russia
In Sber Ecosystem I’ve lead two Design and UX Teams, one was Sber Automotive Technologies (after rename it’s called Navio), and the second one was Credistory (Financial Marketplace)
In both Sber Ecosystem companies i served as Director of Design and UX. I established comprehensive design processes and built multidisciplinary design teams encompassing communication design, interface design, industrial design, and UX research.
Under my leadership, these teams successfully developed the company's brand identity and delivered the first MVP of our product suite.
Sber Automotive Technologies, a pioneering Russian company in connected and autonomous vehicles
Case study Brand Concept of Sber Auto Tech
Credistory number one financial marketplace in Russia
Case study of Brand Identity and Brand Platform (Created in Collaboration with Linii Group)
MTS
2018-2020
Head of Design and UX Department in MTS
Moscow,Russia
- Joined at the start of MTS’s digital transformation, reporting directly to the VP of IT and R&D.
- Integrated design and UX into business processes and co-led rebranding initiatives, including HR brand repositioning as a tech employer.
- Managed a multidisciplinary team of 50+ (Design, UX Research, Analytics).
- Led over 70 design thinking workshops across Russia, Armenia, Kazakhstan, and Belarus, supporting product, HR, PR, and marketing teams.
- Facilitated strategic sessions defining MTS's platform and workspace vision.
- Founded the MTS Design Guild, the company’s first professional design community.
- Helped establish MTS as a recognized leader in UX, design thinking, and employer brand in tech.
UX Expert and Design Project Lead for Early-Stage Companies
Cavea+ Redesign and Vision for the Future
Cavea+ is a leading Georgian digital streaming platform offering a selection of movies and TV shows. Accessible via web and mobile apps, it provides content in Georgian and English, catering to audiences interested in Georgian cinema and international films.
Profy.ge Redesign and Vision for the Future
Profy.ge is a Georgian digital platform and mobile application designed to streamline the process of booking professional home services.
Side Projects & Activities
2024-Current
Advisory Board Member and Curator / Mentor in Design Institute
Tbilisi,Georgia
2023-Current
Co-Producer and Host in Netav Media
Tbilisi,Georgia
2023-Current
Founder of the biggest closed expats community in Georgia, 👋 Gamarjoba
Tbilisi,Georgia
2022-2025
Co-founder of Fumfula Cafe (Japanese Pancakes)
Tbilisi,Georgia
2018-2021
Mentor / Curator in British Higher School of Art & Design & HSE Art And Design School
Moscow,Russia
2017-2021
Founder and Partner in TOPOS Studio
Moscow,Russia
2015
Co-Founder of Future Georgia Design and Innovations Conference
Tbilisi,Georgia
2013-2014
Graduated from Internet Initiatives Development Fund with iFamous.Me* Project
Moscow,Russia
*iFamous.Me was a digital platform designed to showcase and support creative individuals. It was one of the most successufll Russian Based platforms for Creative Economy. Launched in the early 2009s, it served as a digital space for artists, models, photographers, and other creatives to present their work and gain exposure.
and many more 😊
Mobile +995 510 00 44 87 / +995 599 280 777
Email gigi@topos.studio / gdzanelidze@gmail.com
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